The Atlanta Falcons have decided to market their new low concession prices a little differently. The Falcons new stadium, Mercedes-Benz Stadium is now offering some of the lowest prices in pro sports. To emphasize how good the prices are, the organization is sending out a $2 bill in a signed card. The card is for season ticket holders. Not just anybody.
Some of the food items could be free. This will make it very hard for outside vendors to compete.
At least the organization can make good money from food.